
Building a Successful Diversity Executive Recruiting Strategy
April 7, 2022 · ERE Digital ·
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About this video
Building a diversity executive recruiting strategy takes more than good intentions from leadership. It requires structure, sustained relationships, and metrics that hold up over time, especially at the senior levels where volume is low and expectations are high.
- Engage leaders past the talking-point stage by building developmental opportunities into the process: having VPs and directors drive workstreams, sit in on candidate interviews, and stay involved through follow-up calls rather than delegating the work entirely to recruiters.
- Treat diversity recruiting as a team sport by pulling in adjacent business leaders and employee resource groups, not just other diverse leaders. Informal professional networks, like a monthly dinner group of doctors in one specialty, can surface candidates with stronger qualifications than a standard search would find.
- Set an example by making the recruiting team itself diverse, from recruiters up through leadership, rather than asking the business to hit a bar the team doesn't meet.
- Keep processes simple. Overengineered diversity programs lose engagement; clear communication about mission, goals, and individual roles keeps people bought in.
- Invest in technology and outreach that didn't exist a few years ago: mining old ATS records for candidates who have since matured into senior roles, using virtual and community events, and partnering with newer diversity-focused organizations and search platforms.
- Build a technical map of target companies based on tech stack and skill alignment rather than just reputation for diversity, and use professional associations, referral networks, and word-of-mouth trust with community leaders to keep a pipeline full.
- Track pipeline health by geography, readiness to move, and relocation interest, and communicate that health regularly to business leaders so they see near-term and long-term progress.
- Present candidates by highlighting career progression, scale and scope of past roles, and measurable accomplishments that align with business needs.
- Measure both traditional metrics, such as time to fill and cost savings, and value-added metrics after hire, including promotions, executive development participation, and coaching outcomes, to demonstrate impact and secure continued investment.
- Track relationships with community leaders and organizations, not just candidates, including referrals received and follow-through on outreach, since these connections compound over time.
Looking ahead, globalization, candidate-driven markets, and rising demand for comprehensive solutions around benefits and whole-candidate experience are reshaping what an effective diversity recruiting function needs to deliver.
