
Disrupting Your Sourcing Strategy with Diversity Sourcing Hacks!
October 21, 2021 · SourceCon Digital ·
Speakers
About this video
A practical walkthrough of diversity sourcing covers the planning, tools, and engagement tactics that turn good intentions into a working pipeline. The framework rests on four pillars: getting started, sourcing, organizations, and engagement, with an emphasis on treating the intake meeting as a strategy session rather than an order-taking exercise.
- Talent mapping tools such as Dropp, Intello, and SeekOut can show hiring teams the race, ethnicity, and gender breakdown of a talent pool by location, giving sourcers hard data to argue for co-locating roles in one city over another.
- Job descriptions benefit from tools like Gender Decoder and Textio, which flag masculine-coded words such as "ninja" or "competitive" that discourage underrepresented candidates and women from applying.
- Blind hiring features, including SeekOut's bias reducer that masks a candidate's photo, school, and address, keep hiring managers focused on skills rather than background.
- Interview questions built around inclusion and empathy, such as asking candidates to describe a time they helped a teammate feel included, reveal how someone is likely to behave inside the organization.
- Feedback from hiring managers deserves scrutiny rather than automatic acceptance. Phrases like "not a culture fit" or "made me uncomfortable" often signal affinity or confirmation bias rather than a legitimate skills gap, and sourcers are encouraged to push back and ask why.
- Common biases beyond age, gender, and race include affinity bias, favoring people from the same school or background, and confirmation bias, dismissing candidates based on unfamiliar credentials such as HBCUs.
- Meetup groups and X-ray searches against sites like meetup.com surface candidates through their hobbies and community involvement, often yielding richer personal detail than a LinkedIn profile alone.
- Simple, reusable Boolean strings built around HBCU names paired with job titles can be modified repeatedly to keep pulling fresh candidate profiles and resumes, a technique described as falling down a rabbit hole of search results.
- Small details on a candidate's profile, like a distinctive tagline or comment, are worth saving for later outreach since personalized engagement is what actually converts sourced candidates into applicants.
The overall approach treats diversity sourcing as a discipline built on preparation, data, and honest conversations with hiring managers rather than a checklist applied after the fact.
