
How Do I Become an Innovator in the Sourcing Community?
September 23, 2020 · SourceCon Digital ·
Speakers
About this video
Becoming known in the sourcing community does not require a title, tenure, or permission from an employer. It starts with writing down something true and useful and putting it in front of people who source for a living.
One path into that world began with six blog posts written to earn a conference ticket, none of them groundbreaking, one simply about what improv comedy taught about being a better recruiter. That small start led to a research project on sourcing candidates through Reddit: identifying professional subreddits community by community, learning the platform's resistance to anonymity, and figuring out how to be useful to a community before asking anything of it. The project became a three-part blog series, two webinars, and a toolbox still maintained today, built with feedback from mentors and peers who were asked plainly whether the material made sense and where it needed more clarification.
Several practical starting points for anyone who wants to contribute content to the sourcing field come out of that experience:
- Share a relatable story. Every sourcer, new or twenty years in, has a lesson someone else hasn't heard yet.
- Find a new way to use an old platform. LinkedIn and Indeed are not exhausted just because they're familiar.
- Build and publish a toolbox of go-to resources for something you're already good at.
- Test a new tool publicly and report honestly on whether it worked.
- Track industry shifts, like search algorithm changes or disabled extensions, and share the workaround.
Not every contribution has to happen on a stage or in a byline. Conferences run on people who suggest speakers, help write hackathons, provide technical support, moderate online groups, and run microphones, and those roles matter as much as any keynote.
Advice gathered from several established sourcers reinforces the same point from different angles: actions speak louder than intentions, contribution is easier than it looks with today's tools, and it pays to stay open to learning something new even after years in the field. The consistent theme is that visibility follows contribution, not the other way around, and that most editors and organizers are actively looking for new voices rather than gatekeeping against them.
