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Igniting Purpose: Fostering a Welcoming and Inclusive Culture

November 14, 2024 · ERE Recruiting Conference Fall 2024 ·

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About this video

Accessible hiring is examined through a practical, hands-on lens: what happens when a company discovers its own career site is quietly screening out candidates with disabilities, and what it takes to fix that.

The starting point was a career site that failed basic accessibility tests. A UX manager demonstrated that keyboard-only navigation and screen readers could not move through the application process, meaning people with visual impairments or dexterity limitations were locked out before they ever reached a recruiter. Fixing this meant adding accessibility highlighting so keyboard and screen-reader users can see and hear where they are on a page, and rebuilding pages to meet compliance standards.

Beyond the website, a full set of hiring practices was put in place:

  • An accommodation request path listed on every job posting, so candidates know exactly how to ask for help before or during an interview.
  • Recruiter training on responding to accommodation requests without confusion or delay.
  • Hiring manager coaching on both providing accommodations and recognizing, mid-interview, when something isn't working — including a simple prompt: asking a candidate if there's anything that would make the interview experience better.

Partnerships did much of the heavy lifting. Working with a state division of services for the blind and visually impaired provided free accessibility testing and ongoing consultation on the career site and events pages. A site visit from a governor's committee on employment of people with disabilities led to an invitation to speak at an employer workshop, spreading the practice to other companies. Computer labs equipped with accessible hardware and software were also set up for blind students through partner organizations abroad.

An unexpected finding from the engineering side: building web pages with accessibility in mind produced simpler code and better site performance, tying disability inclusion directly to technical and sustainability goals rather than treating it as a separate compliance exercise.

Personal stories anchor the argument for why this work matters: family members navigating dyslexia, ADHD, and blindness, including a parent who lost his sight as a young adult, built his own study methods to graduate college, and later founded a company that re-employed blind workers after their jobs were eliminated. These experiences shape a broader case for treating accessibility as core to how a workforce is built, not an afterthought.

Igniting Purpose: Fostering a Welcoming and Inclusive Culture | ERE Pro