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My Adventures in AI Experimentation: A No-Fluff Guide to Using AI for Greater ROI

October 21, 2020 · ERE Digital ·

About this video

Artificial intelligence in recruiting gets discussed from a practitioner's point of view rather than a vendor's pitch deck, working through what actually happens when AI tools are applied to sourcing, screening, chatbots, and interview scheduling.

A recruiting funnel framework separates what AI handles well from what still needs a person. Attracting a candidate and closing an offer depend on empathy and human judgment; robots do not do those well. In between, chatbots can answer basic questions, targeted outreach tools can surface sourcing intel from observable online patterns, and status updates or texting can be automated. Interview evaluation tools that use face recognition or predictive scoring get flagged as an area to approach with caution, since they carry real risk of getting an organization into legal trouble.

A list of vendor evaluation questions covers ground that goes beyond a sales pitch:

  • How the solution adds value from a practitioner's perspective, not just a technical one
  • How the platform guards against discrimination and bias
  • Whether referenceable clients of similar size and industry are available to contact directly
  • How the product's cost compares to its actual benefit
  • Whether the platform reflects true recruiter workflows rather than an idealized process
  • How the tool integrates with an existing ATS and CRM stack
  • What problems or performance issues came up in the past year, and how they were resolved
  • Whether any legal or reputational issues exist that would not show up in a basic search

Resume-matching and ranking tools get a caution as well: they can speed up screening but also miss strong candidates if the algorithm isn't tuned carefully. Blind screening features that hide names and photos are pointed to as a genuine tool against unconscious bias.

The broader argument is that AI works best as an efficiency layer rather than a replacement for the recruiter, freeing up time for the parts of the job that require judgment and connection, closing offers, reading candidate frustration, and building trust during a hiring process that has grown more anxious for candidates. Sourcing, chatbots, and scheduling come up repeatedly as the areas delivering the clearest return, while interview evaluation and any tool touching candidate assessment call for extra scrutiny before adoption.

My Adventures in AI Experimentation: A No-Fluff Guide to Using AI for Greater ROI | ERE Pro