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Think Like A Developer To Be A Better Tech Recruiter

September 23, 2020 · SourceCon Digital ·

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About this video

Tech recruiting is difficult for reasons that have nothing to do with sourcing skill: the language is foreign to outsiders, candidates are often burned out on recruiter outreach, and most technical training is built for developers rather than for the people trying to hire them. A framework borrowed from user experience design addresses that gap by giving recruiters a structured way to understand what developers actually do.

The approach centers on three tools pulled from product and UX research and adapted for recruiting: journey maps, contextual interviews, and talent personas. Together they form what's called the alignment framework, a way to build consistent, credible conversations with technical candidates, hiring managers, and clients.

Journey maps, borrowed directly from UX practice, chart the stages someone moves through to complete a goal, along with what they're doing, thinking, and feeling at each stage. Applied to recruiting, this becomes a six-stage workflow: intake, sourcing, outreach, qualifying interview, interview process, and offer negotiation. Applied to software development itself, it becomes a five-stage map that holds regardless of role or methodology, whether a team works in waterfall or Agile:

  • Research: gathering requirements, dependencies, and the use case before any code gets written
  • Design: mapping the high-level architecture, choosing frameworks and libraries, and deciding how pieces of the system will interact
  • Build: writing code with an eye toward efficiency, reusability, performance, and accessibility
  • Test: verifying that what got built actually works and meets the ticket's requirements
  • Deploy: releasing the finished work

Knowing this cycle gives recruiters a big-picture structure to hang specific vocabulary on, rather than absorbing scattered technical terms with no context. Words like requirements, dependencies, use case, architecture, and reusability become tools for building rapport and credibility with candidates rather than jargon to fear during a phone screen.

The larger point is that recruiters don't need to code or understand a command line to succeed in technical roles. They need enough grounding in how developers think and work to ask better questions, run better intake conversations, and connect with candidates who are used to being contacted by people who clearly don't understand what they do.