
Use AI to Be the World's Fastest Sourcer
April 10, 2024 · SourceCon Spring 2024 ·
Speakers
About this video
AI's role in sourcing gets separated from the marketing noise around it, starting with a look at past technology panics — personal computers, CAD software, social networks — that were all supposed to erase jobs and instead expanded them along with pay. The same pattern, not replacement, is the likely path for recruiting and sourcing work.
On the tactical side, the average sourcer can review somewhere between ninety and one hundred twenty profiles in a workday before accuracy drops off. AI keyword-highlighting tools extend that range by replicating what experienced sourcers already do manually: matching adjacent skills, weighing years of experience, and judging the reputation of a company or school. These tools also produce a score for each candidate, flagging strengths and risks, but the scoring can misread red flags as strengths — a "job hopper" who holds simultaneous roles might read as "ambitious" to the algorithm while being a poor fit for a client. The final call on fit still belongs to a human recruiter who understands the client relationship.
Improving candidate response rates comes down to a few concrete habits:
- Replacing generic templates with messages that reference specifics from a candidate's actual profile, since "did you even read my profile" is one of the most common candidate complaints
- Timing outreach to when candidates actually check their phones — first thing in the morning, during a commute, and on Sunday evenings
- Using email sequencing rather than one-off messages, since a large share of replies come on the second or third touch rather than the first
- Rotating outreach across several alias email addresses and capping volume per address to avoid landing in spam folders
- Adding SMS as a channel for industries like hospitality, retail, and healthcare where candidates respond better to texts
A separate section covers performance-monitoring software adopted after a shift to fully remote and hybrid teams. Data from those tools, tracking hours worked, profiles analyzed, and platform activity, showed teams that self-reported working full days were often logging closer to three or four hours of actual productive time. Introducing visibility into that data, with every team member able to see how the group works, pushed average productive hours substantially higher.
