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X-Ray Searching Extravaganza

April 10, 2024 · SourceCon Spring 2024 ·

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About this video

Boolean search gets rebuilt from the ground up, starting with the basic operators and moving into the kind of nested, layered strings that separate a beginner sourcer from an advanced one. The focus stays practical throughout: strings get written line by line, typos and all, so the logic behind each piece is visible rather than just the finished result.

Fundamentals covered include:

  • How AND, OR, and NOT function as restrictive versus permissive operators, and why an OR statement never eliminates a candidate, it only adds variation
  • Order of operations for Boolean strings, with parentheses and quotation marks working like exponents and everything read left to right
  • How quotation marks stop word stemming, and when to strip them out to catch verb tense variations such as "managed" versus "managing"
  • The difference between site: and intitle: commands, and why intitle: searches a webpage's title, not a person's actual job title, even though LinkedIn and ZoomInfo profiles happen to publish name, job, and company in that title
  • Using a number range like 400..500 to find LinkedIn profiles more likely to be reachable, based on how connection counts display on the platform

From there the strings get more advanced: nested AROUND statements built with the vertical pipe key to anchor a search to specific states or cities, geographic restriction using a person's location and their connection count as anchor points, and a technique for combining diversity-related terms with years-of-experience filters inside a single search string.

Working examples show a simple LinkedIn X-ray string built from scratch, then layered with title variations, exclusions for seniority level, and location restrictions, followed by a breakdown of how to translate these same principles into ZoomInfo, GitHub, or any platform outside LinkedIn Recruiter. Each string is built line by line with the reasoning behind every choice, so the logic can be copied directly into a search engine and adapted for a live requisition.

X-Ray Searching Extravaganza | ERE Pro