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Taming the Never-Ending To-Do List: How a Prioritization Framework Changed How Recruiters Work at Credit Karma

May 15, 2024 · ERE Recruiting Conference Spring 2024 ·

About this video

A recruiting organization with no shared systems, no data, and no agreed priorities got rebuilt around a simple scoring model that ranks every job by how hard it is to fill and every recruiter by how much they can carry at once. The result was a repeatable process that replaced chaos and favoritism with a transparent queue that hiring managers and executives could actually see and trust.

The starting point was rough: two competing team leads, no consistent tools or process across recruiters, no visibility into basic metrics like offer acceptance rate, and an engineering hiring process run through a Slack channel where whoever grabbed a resume first got the candidate, regardless of who actually needed to hire. Some teams ran shadow recruiting and only looped in the official team to generate an offer letter.

The fix started with a pilot inside engineering, the largest and most technical part of the business:

  • Building a single prioritization list that engineering leadership agreed on and committed to, including leaders at the bottom of the list
  • Enforcing response-time expectations, so managers who went unresponsive dropped in priority
  • Pooling small teams together to share interview load and reduce fatigue

Within months the interview-to-offer ratio dropped sharply, and engineering hours spent on interviews fell enough to save close to half a million dollars in a single quarter.

Scaling that approach company-wide meant building two scales: a complexity score from one to five for every unique role, based on how hard it is to fill, and a capacity score for every recruiter level, based on how many complexity points they can reasonably hold at once. Executive headcount needs were tallied against those complexity scores to allocate recruiting resources proportionally across the company, while security and legal roles were locked in as permanent top priorities given the regulatory environment.

A three-tier system, borrowed from baseball, made status visible to everyone: recs sit in the dugout when defined but paused, move on deck when a manager needs to prep job descriptions and interview plans, and go to bat when it's time to actively hire. A weekly cadence, with executives submitting priorities midweek, leaders confirming capacity, and a Friday review deciding what goes live, kept the whole system running on real data rather than whoever complained loudest.

Rollout details covered how to calibrate communication by level, build FAQs with trusted business partners, and support the change with detailed documentation and a dedicated Slack channel for questions.