
You Need More Gigs! And I'm Not Talking About Storage
March 9, 2021 · SourceCon Digital ·
Speakers
About this video
The pandemic pushed huge numbers of people into gig work, and with them came a wave of new digital footprints on platforms most recruiters never think to search. Finding candidates on these sites does not require creating an account on every one of them. A handful of repeatable techniques make it possible to pull profiles straight out of Google instead.
The core method is to identify a unique piece of text or a URL pattern that appears on every profile of a given platform, then build a site search around it. Once that identifier is isolated, an asterisk can replace the variable part of a profile URL, and natural-language phrases like "I am a Python developer" can be layered in to surface bios that match. A reverse image search on a profile photo often turns up the same person on a second platform, sometimes with contact details attached.
Applying this approach across a handful of gig platforms:
- Care.com profiles for CNAs, elder-care workers, and other caregivers can be surfaced with a site search combining the platform, a role, and a location, pulling pay expectations, experience, and bios without ever logging in.
- Coding boot camp instructors, often software engineers moonlighting as teachers, can be found by combining "instructor" or "teacher" with boot camp names in a LinkedIn site search, turning up strong pipeline candidates and potential mentors.
- Behance profiles, aimed at UX/UI designers, photographers, and creative directors, always carry the phrase "Member Since," which anchors a clean site search and links out to full resumes and social channels.
- Patreon, where "Select a membership level" appears on every page, can be searched for game developers, financial planners, healthcare professionals, and other creators.
- Fiverr's "Contact me" text works the same way, useful for finding international talent across its hundreds of categories.
Beyond technique, there is a discussion of what sourcing in the gig economy actually asks of recruiters: workers increasingly value flexibility even in full-time roles, and adult content platforms have moved from the fringe into contact with mainstream professionals, including healthcare workers and engineers. That raises real questions about disclosure, bias, and how a company protects someone from harassment if such content surfaces during a search. Every candidate found through these methods is a person first, and the same judgment applied to any sourcing project should apply here.
